Oxford University spinout invents body scanner for accurate clothing measurements

A tech spinout from Oxford University has created an innovative AI tool that scans the bodies of users, providing precise measurements for clothing, thereby improving the online shopping experience and saving billions of pounds for UK retailers in return costs.

According to McKay, his experience in creating new product ideas and consumer solutions for companies such as L'Oreal, Unilever, and PepsiCo, where he established an £18 million net revenue business in a year, inspired his interest in innovation and business growth. He co-founded Aistetic with Torr Vision Group because they both encountered issues with ill-fitting clothes and believed that technology could provide a solution. However, they later realised that their patented solution had a more significant purpose, as they aspired to make advanced 3D body modelling accessible to anyone using a mobile device.

Aistetic integrates into retailers’ websites with one short snippet of JavaScript. It works across WordPress and Shopify stores. It's getting easier to select clothes online, then use AI software to the retailer they’re shopping with within 3 minutes or less. This new tool can reduce rates of return by up to 30%, creating significant savings for retailers.

Aistetic offers a user-friendly and hassle-free solution for retailers to integrate into their website with just one short snippet of JavaScript that works seamlessly across WordPress and Shopify stores. With the help of Aistetic, customers can effortlessly choose a garment and scan their body using the AI software, receiving accurate measurements and clothing size recommendations specific to the retailer they are shopping with in just under three minutes. This revolutionary tool not only enhances user experience but also helps reduce return rates by up to 30%, resulting in substantial cost savings for retailers.
Using Aistetic tool you can record yourself and get measurements with 98% accuracy. The main goal is to empower individuals with accurate body data and help them to make well-informed decisions.

By leveraging innovative tools, retailers can experience up to a 30% reduction in return rates. Moving forward, we plan to expand our services to include a no-code solution for Shopify customers, making our solution entirely code-free and available on the Shopify app marketplace. The negative impact of high return rates goes beyond profit margins for online businesses; it also has a significant environmental impact on the fashion industry, which the UN estimates accounts for as much as 10% of global carbon emissions.